Web pages, Blogs. Social media, Email marketing, Videos, Press releases, Newsletters. White papers, Guides, FAQ s, Apps, Games, Calculators, Kits, PowerPoints, Graphics, Podcasts, Quizzes, Reprintable forms, Landing pages, e-books, Webinars and Advertising.
Everything your customer learns about you is conveyed in your content. So it is essential that it fits within your marketing strategy, resonate with your audience, educate or entertain your prospects, and ultimately get them to become customers. Every piece of content is another opportunity to get found for a specific search term and establish your company as industry leaders.
As marketing producers, our content development services help you:
- Map keywords to specific content topics
- Determine content format for each topic (Blog, Video Podcast, webinar)
- Select the appropriate author, moderator or subject matter expert
- Optimize content for search engine optimization
- Create a content development schedule
- Match each piece of content to an appropriate call to action and offer
- Set style guidelines consistent with your brand
- Train staff in content development, (blogging, media training, webinar presentation skills)
Premium Content DevelopmentSome content must be elevated to the level of a product with a high enough perceived value that prospects are willing to part with their contact information in order to get it. Beyond that, the content must further move the prospect toward a purchase decision.
With all the content vehicles to chose from it can be overwhelming for many businesses to compete in the content marketing game. We can help by creating a plan, choosing media, creating premium content, sharing efficient content creation methods and dividing blogging tasks between us and your staff.
Free no-obligation consultation
on how to adopt an integrated
marketing communication strategy
plan could work for your business.
email info@ludlowmedia.com or
contact us at (415) 927-1300.