People research before they buy. There is nothing new here. Not too long ago they got information (content) from phonebooks, press, broadcast, brochures, catalogs and word of mouth. Advertising put a company‘s message in front of them whether they were ready to buy or not.
Today, traditional marketing methods must be adapted to the reality that most research by consumers is done online. “Content” is the information consumers are looking for when they research a purchase. A content marketing strategy maximizes the effectiveness of your information in a variety of ways.
Who made content king?
Your customers validate and pay homage to content everyday by searching for information online. In order to be found when they search, you need content that significantly matches what they are searching for. We optimize each piece of content to show up for a specific search phrase. In order to show up for multiple search terms, you must produce unique content for each one. More is better. But it has to produce results to pay off.
The Strategy of Content
- Create content that attracts customers attention.
- Make sure the content is relevant to the search term
- Offer more related information
- Offer premium content (e-books, webinars, videos, etc) in exchange for contact information
- Gather and segment the contact information
- Offer contacts more relevant content that moves them closer to a sale
- Close sale with contact
- Continue to offer content to build customer relationship for repeat business
- Analyze resulting actions for each piece of content and adjust strategy
- Repeat
Read how to develop content that gets results
Read why every business needs a video marketing strategy
Read "what is inbound marketing
Free no-obligation consultation
on creating a content marketing
strategy for your business.
email info@ludlowmedia.com or
contact us at (415) 927-1300.