Training is increasingly being viewed as a marketing tool when used in certain “learning” applications:
- Customer education
- Channel Partner education
- Press education
In actuality nearly all training has a marketing effect:
- Sales training relates to marketing in a fairly obvious way
- Customer service training improves the customer experience
- Manufacturing training improves the company’s products
- Management training can make a noticeable improvement in culture
- Even safety training can save the company money which it can pass on to customers
E Learning development is the natural progression of training videos which Ludlow media has been creating since the mid ‘90s . Now we can merge the information power of web technology and communication power of video.
Our proprietary software is the next step in e-learning development which lets us quickly create video-based e-learning to address low-literacy workers by presenting training and quizzing in a video based, point-and-click format that requires no reading.
Our Serialized Learning™ methodology views e-learning as a continuous process where past training is reviewed at intervals as new training is introduced.
The program interfaces with a learning management system which facilitates administration of participants by automatically scoring quizzes and tracking their progress.
The screenshot above is an example of video-based quizzing. The learner must select the video in one of the quadrants in order to answer the question. If an answer is wrong, the “host” will tell them why and give them a chance to try again
Video-based e-Learning
In this quiz, the learner clicks on the quadrant that answers the question best. The test is automatically scored. Managers can get individual or aggregate reports at any time.
Free no-obligation e-learning
consultation to determine how
our e-learning innovations
deliver unique advantages.
email info@ludlowmedia.com or
contact us at (415) 927-1300.