Today, the lines of public relations are blurred by self published content, influential external blogs and social media -- all are effective vehicles for public relations.
A distinction still exists between these inbound forms of PR and getting covered in a widely distributed publication or broadcast outlet.
The great thing about PR in general is that it’s inexpensive, and people actually consume it as content rather than tune it out as noise. Press coverage in established publications and broadcast media can have the immediate effect of generating a flood of potential customers.
Be sure your site is ready to capitalize on this added traffic by continuing the story from the publicity hit on your website. Consider the audience that is coming and what will appeal them. Offer relevant premium content or products to establish a relationship with these visitors. After the publication date, the publicity has the residual benefit of adding credibility to your brand and establishing your company as a thought leader. Often content published by reputable news outlets continues to get a significant number of visitors for many months or even years after publication.
We can help you craft stories for specific media and create attention-getting releases. Video news releases, corporate B-roll packages, and electronic press kits can help put you on the top of the pile for broadcast outlets.
Getting hits with high-profile media (like getting an appearance on national TV) often takes significant effort targeting, crafting and pitching the story to an individual editor or producer. For this task, we need to bring in a PR person or agency with relationships in the outlets you are targeting. The work we do on messaging and media assets will help the agent succeed.
Free no-obligation consultation
on how to adopt an integrated
marketing communication strategy
plan could work for your business.
email info@ludlowmedia.com or
contact us at (415) 927-1300.