An integrated marketing plan uses multiple marketing methods (traditional and online) to deliver a unified branded message about your company and it’s value proposition across a variety of media.

Increased clarity of message and economies of scale and among the benefits of taking a unified approach to all marketing activities (Branding, Advertising SEO, Blogging, Video etc.).

Traditional marketing methods are used to drive customers online and online methods derive added validity from traditional methods (ie press, broadcast & events).

We start with a thorough assessment of your company’s current situation, challenges, goals and marketing assets and develop an actionable plan within the constraints of your budget. The goal is to achieve the highest return of your marketing investment using technology, leveraged assets and compelling content.

Next we efficiently create, optimize and promote your message in all selected media.

Initial customer interest is cultivated by offering a graduated path to deeper information. The deeper relationship is reciprocal -- as prospects learn more about you, you learn more about them - so that you can offer them the most appropriate next step.

Marketing data is gathered from day one and is used to modify the message, the media and identify the best sources of leads. The integrated marketing plan is continually adjusted and your content consistently expanding with ever-improving ROI.

Next How an integrated marketing plan works with a content marketing strategy.

Free no-obligation consultation
on how an Integrated marketing
plan could work for your business.
email info@ludlowmedia.com or
contact us at (415) 927-1300.