Inbound marketing is an online content marketing strategy that attracts highly motivated customers to you - when they are ready, rather than placing ads that try to get noticed among the clutter.
The inbound marketing process is what makes it work (we apply video at each stage to supercharge your results):
1. Get Found
Create, optimize and promote remarkable online content that your audience can easily find. Using video makes your message 53X more likely to appear on the first page of Google results.
2. Convert
Once prospects arrive at your website, turn those visitors into leads by offering something they want in exchange for their contact info. Turn leads into customers by giving them access to a variety of information that helps them make a decision. A study by BIA/Kelsey found that 21% of video viewers will make a purchase.
3. Analyze
Use advanced analytics to track which content converted more of your visitors to leads and which offers converted more leads to become your customers. Let this data guide your budget to create more of what works.
What is an inbound marketing certified professional?
We have completed a series of 16 in-depth courses covering each facet of inbound marketing and passed a comprehensive certification exam proving proficiency in inbound marketing principles and best practices. These principles include: blogging, search engine optimization, social media, lead conversion, lead nurturing and closed-loop analysis. We also have 20 years experience crafting marketing messages for Fortune 500 companies to sole proprietors.
Free no-obligation consultation
on how to adopt an integrated
marketing communication strategy
plan could work for your business.
email info@ludlowmedia.com or
contact us at (415) 927-1300.