We are reposting our old homepage video here. Despite Rhys being convinced he looks like a New Jersey mobster, the video is still a pretty good description of who we are and what we do.
If you’re watching this video, you probably already have a sense of the power of video and the edge it can give you over your competition.
For you video isn’t an art project, it’s a marketing tool and right now I’d like share with you a NEW easy and cost-effective way to use video that will attract new business and help you stay top-of-mind with your existing customers.
But just quickly, a little bit about Ludlow Media, we’ve been in business since 1997 creating marketing videos for organizations ranging from enterprise software, to Federal Contractors, to Food Banks.
And training videos ranging from testing for gases in manholes, to technology, to bra fitting. We are experts at communicating the expertise of our clients.
We created a series of video-based e-learning modules recognizing that people learn more through shorter, continuous information, than is possible in a one-time session.
We’re certified in inbound marketing — also known as content marketing and it’s clear that the principle of serial content is as effective in marketing as it is in training.
So imagine your company presenting a weekly or monthly video series on a subject that allows you to connect authentically and educate your customers ,wherever they are in the buying cycle. An entertaining, informational program that your customers look forward to.
Of course we CAN make one video at a time, but these days, what’s one video gonna do? And doing them one at a time is vastly more time-consuming and expensive than doing them in batches.
Ludlow Media has developed a practical, streamlined series production process that makes it simple and keeps costs down. We’ve used this system and taken our years of experience producing shows on tight budgets to create our own weekly video series of news and information for small business owners.
Our super-efficient process allows us to create weekly videos along with transcripts, key point summaries, blogs, audio podcasts and infographics so you can reach your customers in their preferred media format.
Each piece of content can be promoted through e-mail and social media wherever your customers spend time online and provides a springboard for additional conversation and interaction.
Each episode is keyword optimized and remains in your library for new customers to find. Plus search engines prefer video so your content is 53 TIMES more likely to wind up on the first page of results.
We’re just starting to see companies REALLY understand the value of a series to deliver consistent content that builds ongoing relationships, develops a loyal following and builds top of mind awareness.
Those who take advantage of it now will have a huge advantage going forward just like those who established themselves early on with blogging.
So call or email us to talk about your goals, target market and budget and let’s see if using a video series as the cornerstone of your content marketing makes sense for your organization.by