We all know that effective content marketing depends on providing a consistent flow of content to your customers. The problem most businesses face is how to create that content at a pace that suits their content marketing strategy — without compromising quality.

You may have the problem of not being able to create enough content.  Or maybe the content experts in your organization don’t have the time to create content.  This is where video can solve both of these problems. And if you’re already creating content marketing videos, it really pays to understand and effectively use video as a “Master Format” [Read more…]

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If you’ve been considering adding video to your business’ content marketing strategy, you’ve no doubt been thinking about creating a YouTube channel. However, for many smaller businesses and solo entrepreneurs, it might be worth considering sharing a YouTube channel with several related, non-competing colleagues.  You can get much of the benefit that you’d gain from a YouTube channel but with a fraction of the effort.

What is a Shared Channel?

A shared channel is a single YouTube channel containing videos from multiple (ideally non-competing) businesses but designed to serve a specific target audience that all the businesses want to reach.

Why Consider a Shared Channel?

The shared channel provides many of the benefits that larger businesses get from developing their own channel: [Read more…]

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We think you’ll love our new Video Marketing Series.  In about 5 minutes every two weeks we’ll discuss ways you can use video more effectively, efficiently and authentically to attract, engage and convert casual viewers into customers and brand advocates.

Subscribe to our YouTube Channel so you never miss an episode.

While blogging is still the staple of content marketing, marketers are beginning to understand the high return on investment video delivers. That’s probably because of all the research showing that video is extremely effective for marketing. [Read more…]

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Using video marketing and building a content marketing strategy with video has been widely discussed of late.  However, one area that hasn’t been given as much attention is the concept of building a video series, and it’s effectiveness in attracting new business and helping you stay top-of-mind with your existing customers.

Most of us by now are familiar with the many YouTubers out there, with their thousands of subscribers.  They’ve become celebrities by posting videos on YouTube, [Read more…]

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Today’s topic begs the question, if a video is posted to YouTube and it gets no views, does it make an impact? Sadly the answer is NO. As we launch The Video Marketing Series, we want to make sure you’re doing everything you can to get as many viewers to your video.

For every “Viral video” there are thousands of videos with 20-25 views. And some of these are pretty well produced business videos.

As video producers, our job is to harness the unique ability of video to engage audiences and motivate them to take action. But if clients don’t implement a strategy to get eyeballs on it, nothing happens. As video marketing professionals, we must be as effective getting viewers to watch our client’s videos as we are at creating great content. [Read more…]

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When it comes to scaling video production, every video producer says they’ll work within your budget. The conversation usually goes, “So how much do you have to spend?”  Whatever your answer is, by some miracle, that’s what it will cost.

The truth is, that’s not a bad thing. Often it’s a good starting point, and I’ll explain why in a moment.  But there are some other questions that should play a part [Read more…]

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