Sales training videos fall in a grey area between marketing and internal communication. This sales training video was directed at channel partners to communicate some major changes in the brand as well as roll out a new product line and train the sales force how to discuss it.
Because it was not a public-facing video, we were able to reduce video production costs by shooting in a small studio on green screen rather than a big white studio with set pieces.
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This corporate training video was produced by Steve Davis and edited at Ludlow Media.
It was used to train technicians working in the field for a large telecommunications company. Shot on location, we edited this corporate training video and added computer animation to demonstrate the work.
We actually edited this training video 3 times as the corporate entity changed it’s name and then changed it back.
Oops, I think that dates this piece.
by We produced this blockbuster Corporate Training Video on creativity by an acclaimed speaker, author and photographer. Video production was shot on location in the San Francisco Bay Area Video.
One challenge was to match the quality of our video to the quality of our client’s photos.
We also needed to keep the pacing of the video flowing while alternating between the still photographs and the moving video. All the while trying to heighten the drama.
The result was a corporate video classic.
by We created an industrial training series made up of training videos on safety and hygiene for the food processing and packaging industry.
The video series was designed to follow the conventions of a reality TV show, with interviews, competitions, and contestants vying for the title of “best employee”.
The industrial training series also included an interactive quiz component, where employees would take an online test, and employers could monitor the progress of each employee through a learning management system.
by We produced this event marketing video in 2014 to promote the fair in 2015. The objective was to capture the essence of the fair and give viewers a sense of what it is all about. We shot for one day capturing the people, art, vendors, food, dance and the continuous music that serves as the soundtrack for this piece and in fact, the fair itself.
Editing was about a day. Please give us a call if you need to promote your Bay Area Event with video.
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This regional TV Commercial was shot in a half day. The fantastic location and jib shots overlooking the San Francisco Bay accentuate the elegance of the product.
by There is a great article by David Mogensen about the power of building an online video library.
While I like his term “Customer Journey,” it might be more helpful for marketers to think in terms of the Customer Buying Cycle or Sales Funnel. Thinking of it in this way allows us to devise an appropriate call-to-action based on the viewer’s level of engagement. [Read more…]
by This post isn’t about video but it IS about visual communication.
Most of you probably know the old parable about the blind men standing on different sides of an elephant and then asked to describe the creature. The man at the front of the elephant comes up with a completely different experience than the men at the side and tail. Each person’s experience was true, yet because of their blindness, was incomplete.
Today the elephant is your website, the blind men are your visitors (and potential customers) and the cause of the blindness is the screen size of each person’s device. Desktop, Tablet and phone screens come in a variety of sizes and each person who comes to your site has a different experience. Even responsive websites are not intended to provide the same experience for all. Instead, they morph and [Read more…]
by Best-selling author, speaker and longtime client Jason Jennings was working with us last week, and he stopped into the studio to give us a ringing endorsement on video . We began working with Jason 15 years ago after he’d written his first book on business and productivity. At that time [Read more…]
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Stu Sweetow and Rhys Ludlow will be speaking on May 13, 2015, 10am to 12pm at Laptop Lounge 1701 N. California Blvd., Walnut Creek.
Sponsored by Agile Search Marketing, this two-hour workshop will include:
Rhys Ludlow is the online video producer and content strategist at Ludlow Media and author of Video Engagement Strategy. Stu Sweetow is the author of Corporate Video Production and video producer at Oakland’s Audio Visual Consultants.
Seating is limited. Register here
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