I recently noticed that a few people near and dear to me have videos on their websites that don’t look good on mobile devices. Specifically, they do not resize to fit the smaller screen. I vowed to help them fix that and that’s what this post is about.

The problem is that some video hosting services (notably YouTube) still provide embed codes that ignore mobile devices. Unfortunately people trust YouTube more than their own web skills. And if they find out only half their video is showing up on their phone, they assume its their own fault.

Even if they want to fix the problem, [Read more…]

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Are you fishing without Bait?

By now you know that your website can be much more than a 24/7 online brochure. It should be your primary hub of communication with the public and your customers.The place to publish your content and media, establish your domain expertise, attract visitors and convert them to leads and customers.You may be wondering how to get there or you may already be struggling with the complexities of making it all work together.

Functionality is Key to Effective Websites

The first step is to rethink the primary business reason you have a website.   [Read more…]

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The evidence for the effectiveness of video marketing continues to mount, but if you’re like us, you need some hard evidence.  So we researched the effectiveness of video as an online marketing tool and we’ll share some of the highlights with you here.

Online video content works for all the same reasons that blogs work, but videos deliver superior results in the three areas that matter most to marketers:

• Attracting new prospects
• Converting those prospects customers
• Retaining and growing those customers

Here are some of the most compelling highlights [Read more…]

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If you are looking for a blank reproducible video log sheet, you have found it!

Strange as it may seem today, the paper video log sheet still has a place in the video production process. There have been several times in recent years that raw video material needed to be logged [Read more…]

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Video Search Engine Optimization Run Amok

Marketers are in the midst of a virtual stampede to use video SEO to get to the top of search engine results.

Who can blame them! A recent (2010) study by Forrester Research found that “Well-optimized video is fifty-three times more likely than text to appear on the front page of Google”.   like a magic bullet!

Ready… Fire… Aim!
The problem is that many are placing more focus on video SEO techniques than [Read more…]

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This is the first in a series of Webinar Tips — Improving webinar audio quality.
(most of this information applies equally to plain audio conference calls)

In my experience recording many webinars and audio-only conference calls, too many are marred by avoidable audio quality problems.  Pardon me if many of these seem obvious. Sometimes with all the details involved in preparing for a live event, presenters forget some telephone basics. Almost every [Read more…]

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It’s a simple question asked by many a business, organization, or nonprofit. If you are considering investing in video for marketing, employee training or organizational communication, keep reading because as it turns out, the answer is clear. Yes, video does work!

As you will see, there is now very strong evidence of the effectiveness of video in marketing, training, and organizational communication. Of course there is a huge variance in production quality and strategic thinking across the broad scope of what is considered [Read more…]

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