Marketing Videos

TV Advertising

March 14, 2016 by Rhys Ludlow

TV advertising is not something we produce often. This client came to us originally wanting to produce three low-budget spots using their staff as actors with the idea that they would be used online and for broadcast. After some reconsideration, we wound up producing one spot for national TV advertising. I have seen the spot a few times myself.

It reminded me of the days when I did lots of national spots and I’d see them all the time. Once, I was watching TV with my mother-in-law and an Alamo Rent-a-Car spot that I edited aired. “I edited this one”, I mentioned. She was pretty impressed and said, “that looks very professional”.

I’m glad she thought it LOOKED professional. Since was on prime-time Network TV! Anyway we were pretty pleased with how this came out on a fairly minimal budget.

Product Demo

July 18, 2015 by Rhys Ludlow

We produced this product demonstration video in our in-house green screen studio. It is being used internationally as a marketing video to demonstrate the safety and effectiveness of our client’s product.

Content Marketing Video – Educating the Customer

July 17, 2015 by Rhys Ludlow

[embedyt]http://www.youtube.com/watch?v=avruuvFj7Wg[/embedyt]

This Content Marketing Video is part of a series made to educate the customer, in this case teachers, about how to use our client’s products. Content marketing videos are designed to be engaging and build rapport with the viewer. By breaking the videos into short segments, viewers are encouraged to consume more content. By creating a series of related content marketing videos, viewers can watch one after another until the company is a trusted source of information.

Narrative Marketing Video Production – Bay Area

July 16, 2015 by Rhys Ludlow

This narrative marketing video was part of a five-episode series in a drip marketing campaign, each dealing with an identified customer “pain point”.

Documentary-Style Marketing Video

July 16, 2015 by Rhys Ludlow

Ludlow Media produced this low budget documentary-style marketing video that works for the consumer and the institutional buyer simultaneously. 1/2 day shoot, 1 day edit. Under $2K. Our client can deliver organic cheese like a small producer but he can produce it in huge volumes. These days, our preference would be to spend an extra half day shooting and come out with 3 documentary-style marketing videos. At least one for top of sales funnel and one for middle of sales funnel. This is a pretty good example of how the affordable documentary-style can work well in the mid funnel or sales cycle.

Community Outreach

July 15, 2015 by Rhys Ludlow

This Community Outreach Marketing Video was part of a series of videos for a property developer interested in engaging the community as part of an inclusive approach to planning and redevelopment. These marketing videos were one of a number of media and on the ground conversations used to solicit input and listen to community interests and concerns.

All four marketing videos were shot in a single day, and ready on time for the community outreach phase of the project.

Product Demonstration

July 15, 2015 by Rhys Ludlow

This product demonstration video illustrates the ease in which the product can be used to save money and improve performance and safety. This marketing video incorporates live action with screen capture to give an overall picture of the product’s use.

Photographer Promotional Video

July 13, 2015 by Rhys Ludlow

This is a short promotional video for marketing a local photographer.

Our marketing challenge was to use video to communicate how she brings out people’s personality in her photos.

We took a documentary approach for this marketing video because we felt it was our best way to convey emotion.

Event Marketing Video Production

July 9, 2015 by Rhys Ludlow

We produced this event marketing video in 2014 to promote the fair in 2015. The objective was to capture the essence of the fair and give viewers a sense of what it is all about. We shot for one day capturing the people, art, vendors, food, dance and the continuous music that serves as the soundtrack for this piece and in fact, the fair itself.
Editing was about a day. Please give us a call if you need to promote your Bay Area Event with video.

Regional TV Commercial – Bay Area TV spot

July 1, 2015 by Rhys Ludlow

This regional TV Commercial was shot in a half day. The fantastic location and jib shots overlooking the San Francisco Bay accentuate the elegance of the product.