Stu Sweetow and Rhys Ludlow will be speaking on May 13, 2015, 10am to 12pm at Laptop Lounge 1701 N. California Blvd., Walnut Creek.

Sponsored by Agile Search Marketing, this two-hour workshop will include:

• Ways to use video for marketing
• Integrating mobile video
• How video boosts your online visibility
• The social media benefits of video
• Developing your video content library

Rhys Ludlow is the online video producer and content strategist at Ludlow Media and author of Video Engagement Strategy. Stu Sweetow is the author of Corporate Video Production and video producer at Oakland’s Audio Visual Consultants.

Seating is limited. Register here

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What is “Broadcast Quality“?
This is a term that almost always had an ambiguous meaning but seems completely irrelevant today.

At one time KQED (and other PBS ststions) could easily turn away indie documentary producers by demanding that all work be “Broadcast Quality” – In the mid 1980’s they’d tell producers that they had to deliver on 1″ Type-C reel-to-reel videotape. Even while they broadcast nearly all of their afternoon programming off tape-delayed playback from 3/4″ U-Matic Cassettes (the format of choice for indie producers). As new technology developed, the bar was raised as a barrier to entry.

At the time there existed a few valid technical specifications [Read more…]

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We are excited to show you some of our recent on-location work. We created this video with our client Kathleen Russell for All Children Academics. We have worked with Kathleen in the past, creating a documentary to raise awareness about abuses in the family court system (see an excerpt in our Organizational Communications Gallery under “Documentary – Public Policy”). [Read more…]

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When you were growing up, you probably never imagined there was a career working for a company that does nothing but measure and analyze branded video performance.

Today though it actually makes sense when you understand that the primary form of branded video is the on-line commercial. [Read more…]

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Effective content marketing depends on providing a consistent flow of content to your customers. The problem most business-owners face is how to create that content at a pace that suits their content marketing strategy — without compromising quality. At Ludlow Media, we are trying to change the way businesses approach their content marketing by using video as a master format. We build our production process around this approach [Read more…]

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