Documentary production can be used effectively by organizations to shift public opinion. Ludlow Media was tapped to create a feature-length documentary as well as a shorter version highlighting abuses in the family court system and the effect on children. The video was used as an organizational communication tool to educate the public about the issue. And has been credited with starting a movement leading to new legislation.
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This narrative marketing video was part of a five-episode series in a drip marketing campaign, each dealing with an identified customer “pain point”.
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Ludlow Media produced this low budget documentary-style marketing video that works for the consumer and the institutional buyer simultaneously. 1/2 day shoot, 1 day edit. Under $2K. Our client can deliver organic cheese like a small producer but he can produce it in huge volumes. These days, our preference would be to spend an extra half day shooting and come out with 3 documentary-style marketing videos. At least one for top of sales funnel and one for middle of sales funnel. This is a pretty good example of how the affordable documentary-style can work well in the mid funnel or sales cycle.
by This Community Outreach Marketing Video was part of a series of videos for a property developer interested in engaging the community as part of an inclusive approach to planning and redevelopment. These marketing videos were one of a number of media and on the ground conversations used to solicit input and listen to community interests and concerns.
All four marketing videos were shot in a single day, and ready on time for the community outreach phase of the project.
by This product demonstration video illustrates the ease in which the product can be used to save money and improve performance and safety. This marketing video incorporates live action with screen capture to give an overall picture of the product’s use.
by A good example of an affordable organizational communication video.
This is an excerpt from a spoof we did for a sales meeting video designed as a kickoff video for their sales team meeting.
by This is a trade show marketing video for a large electronics supplier that runs trade show marketing events around the country.
The organization wanted to communicate to their suppliers the prominence of their event.
We shot interviews and b-roll on the trade show floor and edited the next day.
by This recruitment video allowed our client’s organization to communicate the uniqueness of the department.
Using testimonials and on-the-job footage shot by officers, this recruiting video acted as a communication tool for a local police organization.
The challenge was to attract the right type of officer – one who is community oriented but can be assertive when appropriate. We shot in a day and a half and edited in two.
We are in the process of creating a new recruiting video featuring the new chief.
by We helped this organization communicate to two audiences by creating two slightly different videos from the same shooting schedule. This is an excerpt of a video we produced to convince Farmers to send some of their crop to food banks. Funded by the USDA.
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