TV advertising is not something we produce often. This client came to us originally wanting to produce three low-budget spots using their staff as actors with the idea that they would be used online and for broadcast. After some reconsideration, we wound up producing one spot for national TV advertising. I have seen the spot a few times myself.
It reminded me of the days when I did lots of national spots and I’d see them all the time. Once, I was watching TV with my mother-in-law and an Alamo Rent-a-Car spot that I edited aired. “I edited this one”, I mentioned. She was pretty impressed and said, “that looks very professional”.
I’m glad she thought it LOOKED professional. Since was on prime-time Network TV! Anyway we were pretty pleased with how this came out on a fairly minimal budget.
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