Not every video production company understands strategy. When it comes to simply shooting and editing video or artistically crafting your message, you have a lot of video production company choices in the Bay Area. But if you need someone who understands your marketing and educational challenges and can help you with a video engagement strategy, that’s where we stand out.
We are certified in inbound marketing (also called content marketing), we pioneered video-based e-learning and have hands-on experience delivering private video content behind a paywall as well as video optimized for organic search and through social media.
A Video Production Company focused on results
You may not need help with your content or delivery strategies. But we think these days a video production company needs to understand in what context the content will be used so we can ask relevant questions like: Where are viewers in the buying cycle? What do viewers already know? What will they need to know to move them further along? What is the next step you want them to take? How will viewers find the content? How will viewers share the content? Should we segment the audience with slightly different versions? What drives engagement? Should we script for interactivity or branching content?
We are committed to keeping up with the latest developments and research in video marketing best practices, engagement strategies and content delivery options. Whether we help you with video marketing strategy or just as a video production company, we bring this knowledge and passion for effectiveness to every project.
Not sure how to maximize the effectiveness of video? You’re not alone, many companies approach video from the advertising model. Even those that want to take a more content-oriented appproach are not sure where to start. Call us for a free brainstorming session – we’d love to kick around some ideas.
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